14:58:01 UTC
BeatO Diabetes Care: Enhancing User Engagement and Accessibility
Improving diabetes management through a user-centric redesign of the BeatO platform, focusing on accessibility, affordability, and engagement in tier 2 and 3 cities.
Industry
Healthcare
Business Type
Mobile Application
Year
2023
Visit Website
Context
BeatO is India’s leading diabetes care provider with over 1M users. BeatO is revolutionising diabetes care with a full-stack digital platform providing expert, personalised and convenient care for individuals living with diabetes.
Problem
People with diabetes faced three major challenges. Access to specialists was limited outside metro cities. Regular testing and consultations were expensive, which led to gaps in care. Doctor visits often consumed an entire day and caused frustration. Inside the product, care felt unclear, with users unsure what would happen next or how to stay on track daily.
Team
As a Junior Designer, I collaborated closely with the core team. I collaborated closely with BeatO’s leadership and internal teams to shape the direction of the work. My responsibilities included research planning, defining design strategy, wireframing key flows, building prototypes, and running usability testing to validate decisions before development. We maintained regular feedback loops to align on goals, address challenges and deliver a product that met the user needs.
Research and Insights
Our team interviewed over 50+ users across different user groups and cohorts to arrive at unique user insights. We backed that with SPRINT workshops with stakeholders to arrive at a product vision and roadmap.
This showed that users valued clarity and guidance more than advanced tools. Care delivered through WhatsApp felt fragmented and confusing. Many users wanted to do better but lacked simple ways to understand progress. Trust increased when users clearly knew their care team and upcoming steps. Small daily feedback loops helped users stay motivated.
Approach
We worked with BeatO’s leadership through hands-on workshops to align on priorities. The process included short talks, sketching ideas together, and anonymous voting to remove bias. This helped us move quickly while keeping teams aligned. The design focused on giving users clarity, autonomy, and confidence in managing their condition.
Guided Blood Sugar Testing
Many users, especially those above 40, struggled to set up and use glucometers without help. We designed a step-by-step guided testing flow that supports users from device setup to test completion. Clear instructions, visual cues, and reassurance at each step reduced anxiety and enabled users to test independently with confidence.
Daily lifestyle calculator
We designed a daily lifestyle score to give user autonomy and feedback over their lifestyle choices. In 30 seconds, users can see a quick daily assessment of their lifestyle choices. Gamified elements like streaks and social ranking keep users motivated.
Health Records
Managing diabetes often involves scattered reports and forgotten readings. We designed Health Records to store all health trackers and medical documents in one place. Users can easily view past blood sugar readings, reports, and prescriptions, helping them spot patterns over time and feel more in control during consultations and daily care.
Care program management
Managing diabetes often involves scattered reports and forgotten readings. We designed Health Records to store all health trackers and medical documents in one place. Users can easily view past blood sugar readings, reports, and prescriptions, helping them spot patterns over time and feel more in control during consultations and daily care.
Daily tasks
Extending our core finding of giving users autonomy to manage their tasks, we built the todo module to give clear, habit-stacked tasks to users. This allowed them to have a prioritised list of goals. Backed with a leaderboard and badges for achieving key milestones, this puts the user in control, leading to better compliance and therefore outcomes.
Closing Notes
This project focused on making diabetes care feel manageable and predictable for everyday users. By improving clarity, ownership, and feedback, the platform helped users stay engaged without feeling overwhelmed. The work reinforced the importance of simple systems in healthcare, especially for users managing a lifelong condition outside traditional clinical settings.
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