Transforming diabetes care for 1M+ users
Transforming diabetes care for 1M+ users
Mobile App
Mobile App
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Revamp
Revamp
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2023
2023
BeatO is India’s leading diabetes care provider with over 1M users. BeatO is revolutionising diabetes care with a full-stack digital platform providing expert, personalised and convenient care for individuals living with diabetes.
BeatO is India’s leading diabetes care provider with over 1M users. BeatO is revolutionising diabetes care with a full-stack digital platform providing expert, personalised and convenient care for individuals living with diabetes.
BeatO is India’s leading diabetes care provider with over 1M users. BeatO is revolutionising diabetes care with a full-stack digital platform providing expert, personalised and convenient care for individuals living with diabetes.
Context
Context
BeatO had grown from a glucometer-led product into a broader diabetes care platform serving over a million users. As new services, programs, and e-commerce were added, the experience became increasingly complex.
BeatO had grown from a glucometer-led product into a broader diabetes care platform serving over a million users. As new services, programs, and e-commerce were added, the experience became increasingly complex.
BeatO had grown from a glucometer-led product into a broader diabetes care platform serving over a million users. As new services, programs, and e-commerce were added, the experience became increasingly complex.
The goal was to improve accessibility and engagement across the product while supporting its shift toward care management.
The goal was to improve accessibility and engagement across the product while supporting its shift toward care management.
The goal was to improve accessibility and engagement across the product while supporting its shift toward care management.
Understanding the people
Understanding the people
The primary audience consisted of existing BeatO users, many of whom were above the age of 45. For this audience, managing diabetes was already mentally demanding. Technology was not always familiar, and healthcare information could often feel overwhelming.
The primary audience consisted of existing BeatO users, many of whom were above the age of 45. For this audience, managing diabetes was already mentally demanding. Technology was not always familiar, and healthcare information could often feel overwhelming.
The primary audience consisted of existing BeatO users, many of whom were above the age of 45. For this audience, managing diabetes was already mentally demanding. Technology was not always familiar, and healthcare information could often feel overwhelming.
Although I did not personally conduct the user interviews, the research findings revealed a consistent pattern. Users valued clarity and guidance more than advanced functionality.
Although I did not personally conduct the user interviews, the research findings revealed a consistent pattern. Users valued clarity and guidance more than advanced functionality.
Although I did not personally conduct the user interviews, the research findings revealed a consistent pattern. Users valued clarity and guidance more than advanced functionality.
Defining the problem
Defining the problem
As I reviewed the product experience, I realized that many engagement challenges stemmed from uncertainty.
As I reviewed the product experience, I realized that many engagement challenges stemmed from uncertainty.
As I reviewed the product experience, I realized that many engagement challenges stemmed from uncertainty.
Users were unsure where to start, how to progress, are they improving and who to trust.
Users were unsure where to start, how to progress, are they improving and who to trust.
Users were unsure where to start, how to progress, are they improving and who to trust.
This uncertainty created friction throughout the experience. Instead of introducing new functionality, we decided to focus on improving understanding, visibility, and guidance.
This uncertainty created friction throughout the experience. Instead of introducing new functionality, we decided to focus on improving understanding, visibility, and guidance.
This uncertainty created friction throughout the experience. Instead of introducing new functionality, we decided to focus on improving understanding, visibility, and guidance.
The core challenge was not a lack of features but a lack of clarity. Users wanted help understanding their care journey, tracking progress, and knowing what actions to take next. The goal was to transform a complex healthcare experience into one that felt guided, trustworthy, and easy to navigate.
The core challenge was not a lack of features but a lack of clarity. Users wanted help understanding their care journey, tracking progress, and knowing what actions to take next. The goal was to transform a complex healthcare experience into one that felt guided, trustworthy, and easy to navigate.
The core challenge was not a lack of features but a lack of clarity. Users wanted help understanding their care journey, tracking progress, and knowing what actions to take next. The goal was to transform a complex healthcare experience into one that felt guided, trustworthy, and easy to navigate.
Guided Blood Sugar Testing
Guided Blood Sugar Testing
Testing blood sugar was the most frequent action in the app. Many users, especially those above 45+, struggled to set up and use glucometers without help. This led to a significant lose in DUA.
Testing blood sugar was the most frequent action in the app. Many users, especially those above 45+, struggled to set up and use glucometers without help. This led to a significant lose in DUA.
Testing blood sugar was the most frequent action in the app. Many users, especially those above 45+, struggled to set up and use glucometers without help. This led to a significant lose in DUA.
The result was a more accessible experience that empowered users to confidently monitor their health without relying on outside assistance.
The result was a more accessible experience that empowered users to confidently monitor their health without relying on outside assistance.
The result was a more accessible experience that empowered users to confidently monitor their health without relying on outside assistance.
The result was a more accessible experience that empowered users to confidently monitor their health without relying on outside assistance.
The result was a more accessible experience that empowered users to confidently monitor their health without relying on outside assistance.
The result was a more accessible experience that empowered users to confidently monitor their health without relying on outside assistance.
Daily lifestyle calculator
Daily lifestyle calculator
One of the strongest insights from research was that users wanted reassurance.
One of the strongest insights from research was that users wanted reassurance.
One of the strongest insights from research was that users wanted reassurance.
Managing a chronic condition can feel discouraging when progress is difficult to see. The goal was to create a lightweight feedback systems that reinforced positive behavior without overwhelming users.
Managing a chronic condition can feel discouraging when progress is difficult to see. The goal was to create a lightweight feedback systems that reinforced positive behavior without overwhelming users.
Managing a chronic condition can feel discouraging when progress is difficult to see. The goal was to create a lightweight feedback systems that reinforced positive behavior without overwhelming users.
Daily Lifestyle Score that translated daily actions into a simple and understandable score. Users could quickly assess how their habits were contributing to their overall health.
Daily Lifestyle Score that translated daily actions into a simple and understandable score. Users could quickly assess how their habits were contributing to their overall health.
Daily Lifestyle Score that translated daily actions into a simple and understandable score. Users could quickly assess how their habits were contributing to their overall health.
Rather than focusing only on medical readings, the experience highlighted behaviors that users could directly influence.
Rather than focusing only on medical readings, the experience highlighted behaviors that users could directly influence.
Rather than focusing only on medical readings, the experience highlighted behaviors that users could directly influence.
Care Management
Care Management
Many users interacted with coaches, doctors, and care teams through WhatsApp. While communication existed, the overall journey felt invisible. Users often did not know what stage they were in or what to expect next.
Many users interacted with coaches, doctors, and care teams through WhatsApp. While communication existed, the overall journey felt invisible. Users often did not know what stage they were in or what to expect next.
Many users interacted with coaches, doctors, and care teams through WhatsApp. While communication existed, the overall journey felt invisible. Users often did not know what stage they were in or what to expect next.
The Care Management made the journey visible. Users could understand upcoming milestones, identify their care team, and gain confidence that progress was being actively managed.
The Care Management made the journey visible. Users could understand upcoming milestones, identify their care team, and gain confidence that progress was being actively managed.
The Care Management made the journey visible. Users could understand upcoming milestones, identify their care team, and gain confidence that progress was being actively managed.
The Care Management made the journey visible. Users could understand upcoming milestones, identify their care team, and gain confidence that progress was being actively managed.
The Care Management made the journey visible. Users could understand upcoming milestones, identify their care team, and gain confidence that progress was being actively managed.
The Care Management made the journey visible. Users could understand upcoming milestones, identify their care team, and gain confidence that progress was being actively managed.
Simplifying information access
Simplifying information access
Another recurring issue involved health records.
Another recurring issue involved health records.
Another recurring issue involved health records.
Users frequently needed prescriptions, reports, and historical data during consultations or conversations with caregivers. However, information was often scattered across different sections and difficult to retrieve quickly.
Users frequently needed prescriptions, reports, and historical data during consultations or conversations with caregivers. However, information was often scattered across different sections and difficult to retrieve quickly.
Users frequently needed prescriptions, reports, and historical data during consultations or conversations with caregivers. However, information was often scattered across different sections and difficult to retrieve quickly.
With the help of Unified Health Record system users now could view, track, and share information more easily.
With the help of Unified Health Record system users now could view, track, and share information more easily.
With the help of Unified Health Record system users now could view, track, and share information more easily.
The goal was not simply organization. The goal was reducing stress during moments when information was needed most.
The goal was not simply organization. The goal was reducing stress during moments when information was needed most.
The goal was not simply organization. The goal was reducing stress during moments when information was needed most.
Reflection
Reflection
The redesign contributed to measurable improvements across engagement, activation, and care adoption.
The redesign contributed to measurable improvements across engagement, activation, and care adoption.
The redesign contributed to measurable improvements across engagement, activation, and care adoption.
While these outcomes were the result of a collaborative effort across product, design, engineering, and business teams, they demonstrated the impact of making healthcare experiences easier to understand and engage with.
While these outcomes were the result of a collaborative effort across product, design, engineering, and business teams, they demonstrated the impact of making healthcare experiences easier to understand and engage with.
While these outcomes were the result of a collaborative effort across product, design, engineering, and business teams, they demonstrated the impact of making healthcare experiences easier to understand and engage with.
This project fundamentally changed how I think about product design. I often viewed engagement as a feature problem. During this project, I learned that engagement is frequently a clarity problem.
This project fundamentally changed how I think about product design. I often viewed engagement as a feature problem. During this project, I learned that engagement is frequently a clarity problem.
This project fundamentally changed how I think about product design. I often viewed engagement as a feature problem. During this project, I learned that engagement is frequently a clarity problem.
// More work
// More work
Product Design
Product Design
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0 → 1 feature
0 → 1 feature
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2026
2026
Helping Businesses Scale Conversations on WhatsApp
Helping Businesses Scale Conversations on WhatsApp
Helping Businesses Scale Conversations on WhatsApp
Design System
Design System
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2025
2025
Creating a scalable design system that helped teams ship faster
Creating a scalable design system that helped teams ship faster
Creating a scalable design system that helped teams ship faster
oh hello, I’d love to get in touch with you!
Vishal • ALL RIGHTS RESERVED
oh hello, I’d love to get in touch with you!
Vishal • ALL RIGHTS RESERVED
oh hello, I’d love to get in touch with you!
Vishal • ALL RIGHTS RESERVED